Road-tested STRATEGIES. REAL FAN GROWTH.
Music marketing built by touring musicians.
Grow your fanbase. Scale your career.
TYP is a collective of touring musicians and industry veterans who’ve worked both sides of the artist economy—as hired hands and as independent acts. We’ve played small clubs, 2500-capacity theaters, and countless major festival stages, working with established touring acts and collaborating with management companies, booking agencies, and labels across diverse projects.
Most importantly, we’ve learned that artists with sustainable careers aren’t the ones chasing streams or followers. They’re the ones who build something special, direct communities with their fans and data they own. We built TYP to help you do the same.
SERVICEs offered
Most independent artists only chase streams and monthly listeners. We help you build something different: turning listeners into real fans you have direct contact with, so you never have to depend on an algorithm to deliver to the right people again. Our focus is in three areas:
Owned Audience Building
Converting Fans to Revenue
Retention & Superfan Growth
STRATEGY + AUDIT
You’re feeling stuck. We diagnose why and show you exactly what to build (and what to stop doing). Everything points to one outcome: owned fan data that drives revenue.
1-ON-1 COACHING
Direct access to strategy. You leave with a clear system to implement—not generic tactics, but the specific moves for your situation and goals.
FULL SERVICE CAMPAIGN MANAGEMENT
We engineer and manage your entire owned-audience system. Community infrastructure, ad strategy, email flows, revenue activation—everything connected and optimized.
Whether you start with an audit or go full-service, every strategy we build is structured around one goal: building an audience you own. That means real revenue potential, touring power, and career independence.